Post by account_disabled on Dec 25, 2023 3:55:01 GMT -6
Here's how to get the most out of your existing content - click here and download! TABLE OF CONTENTS What is a Content Matrix? With the help of a content matrix, you can first divide your created content into different groups before publishing , which describe the intended use of the formats in more detail. to add content to your channels that your target group is really interested in. Building a content matrix is a little complex. The tabular representation is two-dimensional , one axis is vertical and the other is horizontal. The former describes the rationality and emotionality of the content.
Competitions arouse more emotions among users than infographics - accordingly, these two content formats would be sorted on the vertical axis. The horizontal level Phone Number List includes two phases of the customer journey: the beginning in the form of attention and the end, which is represented by the purchase decision . While users who are initially interested first find out about a guide, they are already on the verge of buying while reading customer reviews. In order to differentiate again within these four groups, a content matrix includes further subcategories.
They describe the content as either entertainment or inspiration (emotional) and information or belief (rational). Content such as games and quizzes are entertaining, while forums and reviews are more inspirational. Trend reports or press releases tend to be more informative, whereas checklists and webinars are more convincing. This allows you to analyze the purpose of your content and make it available to interested parties in a targeted manner - according to their needs.
Competitions arouse more emotions among users than infographics - accordingly, these two content formats would be sorted on the vertical axis. The horizontal level Phone Number List includes two phases of the customer journey: the beginning in the form of attention and the end, which is represented by the purchase decision . While users who are initially interested first find out about a guide, they are already on the verge of buying while reading customer reviews. In order to differentiate again within these four groups, a content matrix includes further subcategories.
They describe the content as either entertainment or inspiration (emotional) and information or belief (rational). Content such as games and quizzes are entertaining, while forums and reviews are more inspirational. Trend reports or press releases tend to be more informative, whereas checklists and webinars are more convincing. This allows you to analyze the purpose of your content and make it available to interested parties in a targeted manner - according to their needs.